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Wenzhou shoe was the loss of low-cost advantages of remote siege (graphic) - shoes, Wenzhou shoes, shoes - footwear industry
HC shoe net December 30 hearing, and now, Wenzhou Small and Medium Shoe Development is in an awkward stage.
A friend recently was removed in Guangzhou, Quanzhou, Wenzhou, Zhejiang, Hebei Baoding inspected Shoes Market. The friends do in Changsha, Hunan Leather shoes Wholesale, his feeling is, Wenzhou Shoe Child is now hard to sell, just like him to do in Guangzhou wholesale dealers it used to run some of Wenzhou getting goods, now go to Hebei, Henan, Hunan and other places getting goods, because the same low-end products cost in some areas pair of must by 10 yuan.
Wenzhou shoe was lost off-site low-cost advantages of the siege (HC shoe net with graph)
The past two years, Hebei, Henan and other places in the tanning industry is rapidly rising, with labor, water, plants and other low-cost advantage in, and later on were home to grab a big chunk of the low-end footwear market share. And the development path similar to Wenzhou, where the majority of shoe is also the basis of its own courtyard out the expansion, the use of "artisanal" mode of production and management.
"As long as they make further efforts, Wenzhou, the status of the famous shoes may be sure the township." My friend says.
Industry popular with "leading the trend of shoes, Guangzhou, Wenzhou shoe-led market" discourse, the market seems to be relentless challenge. This is true. Current industrial transfer, cost pressure to delay the development of Wenzhou shoe enterprises. Survey data show that the number of Wenzhou shoe enterprises large decline from 5,000 in 2002 down to 2600 today.
Then the rest of the Wenzhou shoe enterprises small to Go?
Up is a way to go, but easier said than done. Wenzhou Pubei gather a group of low-end footwear. In the local one Sell A volume of about 20 million yuan plant, for example, owns 67 sets of abrasive, 3 lines, more than 70 workers. Currently around 60,000 yuan a grinding, assembly line around a 150 thousand yuan. If you go in the end, just the equipment would need to double the cost of renovation, more than this year's net profit shoe. In addition to the higher cost of
upgrade, another problem is the transformation and upgrading of these manufacturers enthusiasm was not high. For example, A factory owner said the shoes market capacity is limited, they do 89 100 thousand pairs of shoes a year, distributed throughout the dealer is enough, more will not sell, and other small plants is similar.
In addition, the design and development is the soft underbelly of Wenzhou Small and Medium shoe. "Wenzhou Cangnan a boss, do high-end shoes, did not do a good job as a print design, coupled with management is also problematic for two years went bankrupt." A factory owner told me.
, Of course, not the edge of Wenzhou shoe no. In the design, Wenzhou shoe enterprises are still in the hand weights. National shoe industry as a design center, Wenzhou shoe design level is still good no doubt. "Dress shoes, I finally selected a few manufacturers in Wenzhou." A friend said that although cheap, design or other parts of the inferior Wenzhou shoes. Next, how to take full advantage of the platform shoe design center, perhaps Wenzhou shoe enterprises of a small breakthrough.
And down the road and there is still a loyal customer base in Wenzhou. "I still love and Wenzhou business." A friend said he was with the Hebei and Henan and other places of the factory purchase, the money to fight in the past, the other often say is: give your hair of cargo; the same, Wenzhou shoe to the response to a specific date, and fast. "It's just about products, I still have to select the price low, the cost of the most realistic." Friend added.
One hand, the market share was robbed, Wenzhou shoe enterprises self-transformation and upgrading of small and medium imminent; the other hand, they still have weight in the hand. Anyway, ten years dog has, the future market will still shuffling shoes. Despite the lower figure is still the market, it is clear that many enterprises in Wenzhou have power under this Forced been reluctant to re-take the old road of their own, they have tried to open up new markets in high-end. Kangnai Group Chairman Zhengxiu Kang said that if companies continue to develop, space is high, so as to become internationally recognized brand in the future. The same city Aokang Group also with the 2008 Olympic Games Marketing Achieved triple jump.
In fact, Wenzhou's experience, current Chinese economy is a microcosm of industrial gradient transfer.
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